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Bmi Regional announces new routes and launches website

18 Sep 2012 by BusinessTraveller

Bmi Regional has confirmed its first new routes since becoming an independent airline, with flights launching between Bristol and Aberdeen, and between Manchester and Antwerp.

Both routes will launch on October 29, operating twice daily. International Airlines Group (IAG) sold Bmi Regional to Sector Aviation Holdings earlier this year (see online news May 10), and the carrier is currently operating under a transition agreement.

The Bristol-Aberdeen route is currently served by Eastern Airways via Leeds Bradford, while Bmi Regional will be replacing Cityjet on the Manchester-Antwerp route, with the Air France subsidiary dropping its service this month (see online news August 21).

Bmi Regional will become a fully independent airline on October 28, and is in the process of moving from temporary offices into a new 8,000 square feet building at East Midlands airport.

A new website has also been launched at bmiregional.com, and the carrier has also appointed M&C Saatchi to lead its first marketing campaign (see online news September 12).

Bmi Regional said it will “soon be in a position to announce the addition of further new services to commence in the New Year”, and confirmed a new frequent flyer programme is being developed and will launch “very soon”.

For more information visit bmiregional.com.

Report by Mark Caswell

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