W Hotels to debut in Colombia

24 Jul 2012 by BusinessTraveller

Starwood Hotels and Resorts has signed an agreement with Bogota-based firm Terranum hotels to launch a new W in the Colombian capital, slated to open in 2014.

Plans for the property include 168 rooms, 21 suites, a restaurant, nightclub, 12,000 square feet of function space, five meeting rooms, a spa and fitness centre.

Located seven miles from El Dorado international airport in the Usaquen district, W Bogota will form part of a mixed-use development including office and retail space, and is located close to the district's restaurants, cafes, and shopping options.

New York-based Studio Gaia will design the W Bogota and has “drawn inspiration from Colombia's famous El Dorado legend,” according to a statement from Starwood.

Ricardo Suarez - vice president of Latin America acquisitions and development for Starwood Hotels and Resorts - said that this signing underlines the brand’s growth strategy aimed at burgeoning cities.

Suarez added that “Colombia, at the crossroads between the Americas, draws a diverse set of cultures for both business and leisure travel, and provides an ideal foothold as we continue to grow our pipeline in the region."

Starwood currently operates two properties in the Colombian capital - the Sheraton Bogota Hotel and Aloft Bogota Airport Hotel.

For more information visit

Report by Samantha Tucker

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