Air New Zealand is to produce a special edition of its in-flight safety video to co-incide with release of Peter Jackson’s movie The Hobbit: An Unexpected Journey, and will also transform one of its B777 aircraft into a flying billboard for the film.
The carrier is well known for creating innovative in-flight safety videos, including last year’s “Fit to Fly” video, and the “Bare Essentials of Safety” featuring body-painted staff.
Describing itself as “the official airline of Middle-earth” Air New Zealand will partner with New Line Cinema and Metro-Goldwyn Mayer to produce a Hobbit-themed in-flight safety video, as well as two film-branded B777 aircraft, one for each film in the two-part story.
The carrier will also run a “series of exclusive competitions and unique fan opportunities” in the run up to the first film’s release. As a teaser for the partnership Air New Zealand has also released an image of one of its cabin crew complete with “Hobbit ears”.
The Hobbit: An Unexpected Journey will premiere in Wellington on November 28, 2012, followed by The Hobbit: There and Back Again in late 2013.
For more information visit airnewzealand.co.uk.
Report by Mark Caswell