Hong Kong keen for LCC, Jetstar study finds

21 Jun 2012

Jetstar has revealed the results of a survey, conducted by the Austrlia-based Forethought Research firm, indicating that Hong Kong residents support the introduction of a low-cost carrier into the local market that is currently dominated by Cathay Pacific, Dragonair and, to a lesser extent, Hong Kong Airlines.

According to the survey, 70 per cent of Hong Kong residents view current airfares in and out of the city as being too expensive and therefore a low-cost carrier would be a welcome change. Furthermore, 66 per cent agree that a cheaper option would benefit Hong Kong’s economy. 

The research was conducted by surveying almost 700 Hong Kong residents who planned to travel at least once within the next 12 months. “These survey results show a strong appetite among Hong Kong residents for more travel options, especially in the low fares part of the market,” said Jayne Hrdlicka, chief executive of the forthcoming Jetstar Hong Kong. 

The new low-cost carrier, a collaboration between Jetstar and China Eastern Airlines (see story here), is poised to take off next year although destinations have not yet been revealed.

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Alisha Haridasani

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