The New York-based Morgans Hotel Group has announced plans for a Hudson hotel in London, co-inciding with the renovation of the original Hudson in the Big Apple.
The hotel is scheduled to open in 2015, and details about the project are sketchy at present, with the exact location for the property yet to be announced.
But Morgans says that “it has entered into a 20-year management agreement for a 200-room boutique property in London to be branded with its acclaimed lifestyle hotel brand, Hudson”.
The group also say that the new hotel “marks the beginning of an international growth plan to introduce the brand into gateway markets around the globe”.
According to Morgans the London property will “reflect a social and cultural phenomenon where the emphasis is placed on unique personal experience, emotion and individuality, appealing to a certain sensibility rather than a particular age or social class”.
Morgans Hotel Group currently operates two hotels in London – The Sanderson and St Martins Lane, and is also developing its first Mondrian hotel with Sea Containers House on the South Bank (see online news March 12).
Ahead of the opening of the Hudson London, Morgans says it is investing $30 million in an on-going modernisation of the original Hudson hotel in New York, scheduled to be completed by this autumn.
All 834 rooms are set to be renovated, along with guest corridors and public spaces, including the creation of a new European-style restaurant, and a “reinvigorated” Hudson Bar mixing “a rock and roll edge” with restored original design elements such as the Clemente ceiling fresco.
Report by Mark Caswell