Sir, there is a Branson in my drink

4 May 2012 by ScottCarey7

Virgin Atlantic has been hard at work creating ice cubes in the likeness of its founder, Sir Richard Branson to be served on one of the first flights of the airline's new Upper Class cabin (see online news April 23) later this month.

The mould for the ice cubes took a team of four designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard, with his trademark goatee and long flowing locks intact.

Steve Ridgway, chief executive of Virgin Atlantic said: “While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. Now he is able to join our guests ‘in spirit’ on one of the Upper Class cabin’s first flights.”

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Report by Scott Carey

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