BA says its homepage has been “comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers”, with destination imagery and “clearer information on products, services and offers”.
At present the revamp - the first major design changes since 2005 - has been applied mainly to the homepage, but BA says it will “will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels”.
Meanwhile Virgin has also begun to “phase in major changes to its website’s design, functionality and usability”, including a new-look homepage.
The carrier said that “Recent feedback into customer thinking from across various customer journey’s, including online check-ins and non-bookers, has shown that an overhaul to the website would help boost the airline’s online performance”
Virgin adds that it is “already seeing improved satisfaction rates through their tailored eDigitalResearch insight programme, including a recently implemented ‘Rate this Page’ feedback forms on newly designed web pages”.