News

Okura launches Prestige brand in Bangkok

2 Apr 2012

The Okura Prestige Bangkok, the first Okura branded hotel in Thailand, is looking to open in late May.

Finishing touches are now being put on the 240-room property that has also been designated as the launch vehicle for the company’s Prestige sub-brand. “Okura has been expanding outside of Japan, and some of these future hotels will fall under the Prestige catgory, which has a more contemporary feel,” explained The Okura Presitige Bangkok’s marketing communication manager Jadechit Khathathong.

The Okura Prestige Taipei will be next in line for the new portfolio that aims to have an inventory of 20 properties within five years.

Occupying the 23rd to the 34th floors of the “Ecoplex on Witthayu” at the junction of Wittayu and Ploenchit roads, The Okura Prestige Bangkok will feature 11 room categories, ranging from the 42 sqm Deluxe Room to the 302 sqm Imperial Suite; three restaurants: Up and Above restaurant-bar, Elements – inspired by the two Michelin-star Ciel Bleu in Okura Amsterdam – and the world-famous Yamazato Japanese restaurant, which will carry seafood flown in from the popular Tsukiji market in Tokyo; and a patisserie and flowershop on the street level. A ballroom, measuring 383.5 sqm, has the capacity to allow the access of light machinery, which makes it ideal for product presentations.

Despite Bangkok's oversupply of rooms, Hotel Okura executives remain optimistic their product will appeal to its target clientele of Japanese customers as well as other discerning travellers. Earlier, Hotel Okura president Toshihiro Ogita, said: “Bangkok is a popular leisure destination for Japanese.” He likewise added that it was an important hub for a number of leading Japanese firms.

The hotel joins an accommodation pool that already has an estimated 100,000 rooms. In this year alone, 12 new hotels, including the W, Park Hyatt and The Siam of Siam Hotels & Resorts, are projected to add another 2,000 rooms.

To mark the Okura Prestige Bangkok's debut, two Deluxe room packages are available. The first starts from THB5,800 (US$185) nightly with breakfast for two until August 31, and the second starts from THB6,300 (US$201) nightly with breakfast for two and one choice from a set of benefits that includes free internet access, one-hour massage, dinner for two at the Up and Above restaurant or flexible check in until September 30.

For more about the hotel, visit www.okurabangkok.com

Margie T Logarta

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