The 13 Radisson Edwardian properties in London and Manchester will be rebranded as Radisson Blu Edwardian by the second half of this year.
The Edwardian Group, owned by the Singh family, has for some time held a franchise agreement with US hospitality company Carlson to use the Radisson Edwardian brand within the M25, which in turn prevented the Rezidor Hotel Group from opening Radisson Blu properties in London (the exception being the Radisson Blu Portman Square).
But a recent agreement to align the Carlson and Rezidor brands into the Carlson Rezidor Hotel Group, has resulted in the decision to rebrand Radisson Edwardian as Radisson Blu Edwardian.
The move will see properties including the recently opened Radisson Edwardian Guildford (see online news April 8, 2011), and the Radisson Edwardian Mercer Street - which has recently undergone a £15 million revamp (for a full review click here) – rebranded as Radisson Blu hotels later this year.
Note that the five-star Mayfair Hotel on Stratton Street, which operates as a non-branded Radisson Edwardian property, will not be included in the rebranding exercise.
It’s also not clear whether the forthcoming hotel within the soon-to-be-redeveloped Odeon West End on Leicester Square (which has recently been purchased by the Edwardian Group) will also take on the Radisson Blu brand - for more information on the redevelopment click here.
The Radisson Edwardian portfolio is already part of the Club Carlson loyalty programme, in which Radisson Blu properties also participate.
Report by Mark Caswell
The full list of Radisson Edwardian hotels to be rebranded as Radisson Blu properties are as follows:
- Radisson Edwardian Berkshire Hotel
- Radisson Edwardian Bloomsbury Street
- Radisson Edwardian Grafton Hotel
- Radisson Edwardian Hampshire Hotel
- Radisson Edwardian Kenilworth Hotel
- Radisson Edwardian Leicester Square
- Radisson Edwardian Mercer Street Hotel
- Radisson Edwardian New Providence Wharf
- Radisson Edwardian Sussex Hotel
- Radisson Edwardian Vanderbilt Hotel
- Radisson Edwardian Hotel Manchester
- Radisson Edwardian Heathrow Hotel, Middlesex
- Radisson Edwardian Guildford Hotel, Surrey