Virgin Australia has officially launched its new domestic business class cabins, in a move which it says gives “Australian travellers choice in business class for the first time in over a decade”.
The carrier – which was rebranded from Virgin Blue to Virgin Australia last year (see online news May 4, 2010) – has been busy fitting its fleet with business class seating in attempt to take on Australia’s flag carrier Qantas in the domestic business travel market.
Newly delivered B737-800 aircraft feature a leather business class seat with a 38-inch pitch (pictured below), and most of the carrier’s existing B737 aircraft have also been retrofitted with the new seating.
Meanwhile the carrier’s A330 aircraft offer a business class seat pitch of 62 inches, and routes served by Embraer E190 aircraft will see interiors updated with business class from February.
Premium travellers benefit from features including complimentary newspapers, blankets and pillows on flights over three hours, a “full service dining experience” created by Australian chef Luke Mangan, priority security screening, boarding and baggage service (where available), and access to Virgin Australia lounges.
On A330 flights travellers can also avail of a complimentary coat check-in service, with items placed in coat bags.
Economy passengers are also set to benefit from a new complimentary beer and wine service offered on afternoon weekday flights (1600-1900) between Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney.
To celebrate the launch passengers can earn double Velocity Frequent Flyer points and status credit on all domestic business class flights taken between January 26 and February 29.
For a review of Virgin Australia’s economy offering on one of its new B737-800 aircraft (fitted with the manufacturer’s new Sky Interior), click here.
For more information visit virginaustralia.com.
Report by Mark Caswell