Continental's first Economy Plus aircraft goes into service

18 Nov 2011

Continental Airlines’ first aircraft configured with United Airlines’ Economy Plus seats in the economy cabin will enter service on November 19, 2011.

The product, to appear on a Boeing B767-400, will offer passengers an additional four inches of legroom and it will eventually be introduced to Continental's fleet of B777s, B757s and B737s used on domestic and international routes (see story here).

Installing the Economy Plus on Continental is part of a larger scheme to align service offerings and maintain brand consistency after the two carriers merged to form United Continental Holdings. Other steps that have been taken include revamping and integrating the two loyalty programmes to form MileagePlus from December 31 onwards (see story here), rolling out inflight wifi access across 200 aircraft (see story here) as well as rebranding and enhancing premium lounges as United Clubs.

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Alisha Haridasani

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