News

Accor and Centara to end partnership in Thailand

26 Sep 2011 by ahmarshah
Accor announced that it will not extend its 25-year long agreements with three Centara hotels in Thailand from January 2012. The Sofitel Centara Grand Bangkok, Sofitel Centara Grand Resort and Villas Hua Hin, and the Novotel Centara Hatyai will leave the Accor network and operate as individual Centara properties. The first collaborative agreement between Accor and Centara took off with the Sofitel Centara Grand Resort and Villas Hua Hin back in 1986. “Sofitel is most grateful for the close and collaborative relationship with Centara over the past 25 years. This will continue through to the conclusion of the agreements and may be followed with other collaborations in the future,” said Markland Blaiklock, senior vice-president of Sofitel Asia-Pacific. This means that guests staying at the aforementioned Centara properties from early next year will not be able to accumulate points for the A|Club loyalty programme, which will soon be renamed Le Club Accorhotels (see story here). Despite losing three properties, the Accor network will continue to expand in Thailand with two new Sofitel hotels – the Sofitel Bangkok Sukhumvit (see story here) and the Sofitel So Bangkok (see story here) – poised to open by the end of this year. For more information, visit www.accorhotels.com or www.sofitel.com Alisha Haridasani 
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