BA to serve Olympics-inspired menus

31 Aug 2011 by BusinessTraveller

Michelin-star chef Simon Hulstone will work with Heston Blumenthal to create Olympic Games inspired menus across BA’s long-haul cabins, to be unveiled in March next year.

Torquay-based Hulstone has been commissioned by BA as part of the carrier’s Great Britons scheme, and will create a “bold British menu” to be served in World Traveller and World Traveller Plus cabins from March 2012, and Club World and First cabins from next May. Menus will run until the Games in September.

Hulstone will receive mentoring from Heston Blumenthal, and will also develop the menu for a “high profile pre-London 2012 ball”. Commenting on the choice of Hulstone for the role, Great Britons judge and mentor Heston Blumenthal said:

"Simon proved to have the most technical ability, as well as a thoughtful and well-balanced menu that ties into the Olympic Games and its spirit. He really impressed us with considering the feasibility of serving it on board aircrafts too. I’m really looking forward to working with him over the next year.”

Blumenthal was recently commissioned by British Airways to tackle the “unique dilemmas” posed by serving food inflight, as part of Channel 4’s Michelin Impossible series (see online news January 17).

Other winners of the Great Britons programme include Prasanna Puwanarajah from London, who will write a script to be made into a short film and shown on British Airways flights and at the pre-opening ceremony of the Olympic Games, with mentoring from Richard E Grant; and Pascal Anson from Brighton, who will create artwork to be used as the livery of 12 BA aircraft during the London 2012 Games, with support from mentor Tracey Emin.

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Report by Mark Caswell

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