Swiss unveils new logo and tagline

23 Aug 2011 by BusinessTraveller

Lufthansa subsidiary Swiss International Air Lines is to roll out a refreshed logo across the company from October, and has also adopted the new strapline “Our sign is a promise”.

The new logo incorporates the familiar Swiss-cross already used on the airline’s existing logo, now placed within a tailfin, and with the new strapline to one side and “SWISS” to the other.

The carrier says the new logo will enable “SWISS to be instantly recognised as ‘the airline of Switzerland’, even from afar”.

The revamped logo will be gradually adopted on all communication channels, aircraft and at airports in and outside of Switzerland from October onwards.

Swiss International Air Lines was formed in 2002 following the bankruptcy of former flag carrier Swissair, and was taken over by the Lufthansa Group in 2007.

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Report by Mark Caswell

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