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Cathay rolls out new looks

23 Jun 2011

Two Hong Kong icons, Cathay Pacific and fashion designer Eddie Lau, have teamed up for the third time to create new uniforms for the airline’s 13,000 staff worldwide. The new designs will make their public debut on July 8. This is the tenth time in the airline’s history that a new look has been introduced. “The new design is an evolution of the existing uniform, building on the signature elements and at the same time incorporating new elements that make a fashion statement,” says John R Slosar, chief executive.

Signature elements maintained include the use of red, the brush-wing logo, standing collar and cuffs, and long skirts, while new elements include the use of colours such as burgundy and champagne, new apron design, and a new fabric with mechanical stretch providing more comfort and ease of movement.

Slosar said that while the airline did have to spend money on the design, the overall layout was not significant as the airline timed the launch to coincide with the every 18-months uniform change policy for employees.  

In other news Slosar hinted at exciting developments, especially in economy class, that will be announced in late Q3 or early Q4.

Vicki Williams

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