Monarch drops debit card fees

3 Jun 2011 by BusinessTraveller

Leisure carrier Monarch has stopped charging customers for purchasing flights using their debit card, as part of a repositioning of the airline to focus on scheduled services.

Monarch has also introduced a set charge for credit card purchases of £10, which will benefit customers the greater the number of tickets they are purchasing, as the charge is per transaction regardless of the number of people travelling.

Previously the airline charged £3.90 per person when booking with a debit card, and £5.57 per person for credit card purchases.

New CEO Conrad Clifford (previously Emirates' Vice President, UK and Ireland) said that “The primary purpose of our review of card fees was to provide an upfront, transparent and simple to understand charging policy.”

The carrier added that it is currently in negotitaions with credit card companies to reduce fees further, and has “pledged to further reduce the amount it charges customers upon the successful completion of those talks”.

The move comes as Monarch unveiled a major rebrand this week, with a new strategy focussing on scheduled services. As part of the rebranding the carrier’s fleet of 30 aircraft will be repainted to carry the new slogan “Fly your way. Every day.”

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Report by Mark Caswell

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