ANA’s low-cost carrier unveiled: Peach Aviation

All Nippon Airways (ANA) has unveiled the name of Japan’s first low-cost carrier – Peach Aviation. The news comes after Singapore Airlines announced intentions to establish its own unnamed budget carrier (for that story, click here). Both these developments reflect a new trend in Asia of full-service carriers turning their sights to the increasingly mobile yet value-conscious traveller.  

As reported earlier, ANA’s Peach is a joint venture with Hong Kong-based First Eastern Investment Group and will operate both domestic and international routes from Osaka Kansai at prices that are almost 50 percent that of ANA (see story here). Operations are expected to begin in March 2012.

“The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia,” said a spokesperson for the new airline.

The carrier will be using Airbus A320, configured with 180 seats (see story here), painted with a pink, white and fuchsia livery.

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Alisha Haridasani

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  • Following Qantas with Jetstar and Singapore Airlines’ plan for launching LCC, ANA has joined the ban wagon for affordable air travel. Congratulations. Soon everyone can fly, just following Tony Fernandez’ tag line.

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