Europcar launches Privilege loyalty scheme

13 May 2011 by BusinessTraveller

Car rental firm Europcar has launched a new loyalty scheme offering up to 30 per cent discount on leisure rates, and free Gold membership of Accor’s A Club loyalty programme.

The new Privilege scheme – which runs alongside Europcar’s existing Business Advantage, Europcar Club and Hire Rewards schemes – offers entry level members an express pick-up service, 10 per cent hire discount across all car categories and locations, 10 per cent discount on best unrestricted weekend rates at Accor hotels, and silver membership of Accor’s A Club loyalty scheme.

Members completing 10 rentals in a year will be upgraded to Privilege Executive tier status, with benefits including a 20 per cent discount on leisure rental rates, free upgrades subject to availability, and gold membership of Accor’s A Club.

Those completing 25 rentals in a year will receive Privilege Elite membership, which features 30 per cent discount on leisure rentals, one free weekend hire per year, free additional driver, Gold A Club tier status, and 200 A Club bonus points on their first stay in an Accor property.

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Report by Mark Caswell

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