News

Best Western parodies Virgin ad as part of loyalty tie-up

21 Apr 2011 by BusinessTraveller

Hotel group Best Western has released a parody of Virgin Atlantic’s famous 25th anniversary TV advert, as it announces the carrier as its latest Rewards loyalty partner.

Guests can now earn 500 Flying Club miles for stays at any Best Western hotel worldwide, and to celebrate the new partnership the group has released a spoof You Tube video of the carrier’s 2009 TV advert.

The video shows a spoof front page of The Sun announcing the loyalty partnership, and a guest checking into the Best Western Premier Queen Hotel in Chester, with hotel staff dressed in uniforms similar to the iconic red of Virgin Atlantic.

For more information on the loyalty tie-up, visit bestwestern.co.uk, virginatlantic.com.

To see Virgin's original 25th anniversay advert, click here.

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