Ryanair to trial reserved seating

19 Apr 2011 by BusinessTraveller

Low-cost carrier Ryanair is to enable passengers to reserve certain seats on its aircraft in advance, on routes from Dublin to Gatwick and Malaga.

The trial, which launches on May 16, allows travellers to reserve seating in the front two rows of its aircraft “for a prompt exit on arrival”, or over the wing rows 16 and 17, “which provide greater legroom”, at a cost of €10.

The carrier says that it will continue to offer its Priority Boarding service for €4, with these and reserved seating passengers requested to board the aircraft first.

Ryanair added that “If this new service proves popular with passengers then we will roll it out selectively on other Ryanair routes in the coming months”.

The service marks a potential change in direction for the no-frills carrier, and is likely to be popular with business travellers on a route like Dublin-Gatwick. It follows the news that Easyjet is trialling new incentives for business travellers on Scottish routes (see online news April 11).

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Report by Mark Caswell

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