El Al has launched a trial on its flights to the UK where carbon offsetting is included in the ticket price, with no additional cost to the passenger.
Many airlines operate voluntary carbon offsetting schemes, allowing customers to pay to offset the carbon produced for their flight, but El Al says it is the first carrier to automatically include the offset as part of the ticket price.
The trial is running on the London-Tel Aviv route, with all customers who book online at elal.co.uk seeing a tree planted in Israel in partnership with non-profit organisation the Jewish National Fund (JNF). Passengers will also receive an e-certificate from the JNF to mark the contribution.
One return flight from London to Tel Aviv with El Al generates 0.64 tonnes of CO2, and the carrier says that the donated tree will absorb aproximately one tonne of CO2 during its lifetime.
Report by Mark Caswell