The French hotel group will rebrand three more UK hotels under its growing Mercure offering, the second such franchise agreement this year.
The move will see the Mercure brand added to two London hotels and a Nottingham property owned by the London Town Hotel Group.
The Mercure London Paddington Hotel will be rebranded next month, while Mercure London Kensington will be unveiled in June. A third property in Nottingham is currently closed for refurbishment and will become the Mercure Nottingham Lace Market in June. The three properties had previously been branded under Choice Hotel’s Quality and Comfort brands.
The agreement follows the announcement that ten Focus hotels are to be rebranded as Mercure properties, in locations including Blackburn, Chester, Swindon and Wigan (see online news January 13).
The new additions are part of Accor’s plans to add 300 hotels to its Uk network by 2015.
Report by Mark Caswell