Okura Hotels and JAL Hotels integrate loyalty programmes

1 Feb 2011

Okura Hotels and Resorts and JAL Hotels today roll out their integrated loyalty programmes, offering shared benefits to members of the Okura Club International (OCI) and My JALHotels (MYJ). This move follows on the heels of the joint reservations services that the hotel groups launched in December 2010.

The joint loyalty schemes give OCI and MYJ members a wider range of hotels to choose from. Members of both loyalty programmes also enjoy the same benefits for staying in properties belonging to the two hotel groups, which include late check-out and laundry coupons.

Furthermore, OCI members can earn 10 to 20 OCI points at JAL Hotels’ Nikko Hotels and at its JAL City brands, while MYJ members can earn 200 to 500 standard Japan Airlines miles for staying at any Okura properties.

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Alisha Haridasani

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