Australian-based StayWell Hospitality Group is planning to open a Park Regis, its ‘upscale four-star brand’, in London.
“We want to go into Europe, and if you have to start somewhere, London is the logical place,” said Chief Executive Officer Simon Wan. “We hope to announce a Park Regis there in the next couple of months.”
StayWell recently made its Middle East debut with the soft opening of the 392-room Park Regis Kris Kin (pictured below) in Dubai's central Bur Dubai district, which will officially open mid February.
In what might be a world first – a hotel named after a horse – the local owner named the property in honour of Kris Kin, the US-bred and British-trained thoroughbred.
Wan said he would be happy to manage five hotels in the Middle East in the next five years, and anticipates around 50 per cent of its business will be corporate and MICE related.
“One of the criticisms three years ago was that Dubai was too expensive, but with the new accommodation and the market being softer, it’s a lot more competitive,” he said.
“With the adjustment in price, Dubai is becoming more attractive, and the perception is changing. You can now organise a good five-day MICE programme that you couldn’t do before.”
For more information visit staywellgroup.com.
Report by Dominic Ellis