SilkAir installs an interactive seat allocation system

30 Nov 2010

SilkAir, the regional wing of Singapore Airlines, has installed an interactive pre-reserve seat (IPRS) system to streamline flight booking procedures by providing passengers immediate seat selection confirmation.

The system, provided by Abacus International, allows travel agents and corporate users to bypass making a call to the airline's reservation office to get seat confirmation.

"With the IPRS system, our customers now, through their travel agents, have the option to select their preferred seats, giving them more control over their travel experience and hopefully making their flight a more comfortable one," said Alvin Seah, vice-president for Commercial at SilkAir.

The IPRS system instantly transmits a seating request to the airline at the time of booking, allowing the carrier to immediately confirm the seat's availability or to suggest an alternative if the selected seat is already taken. The system also provides for priority seating to frequent flyers.

"We are continuously improving our product offerings for our customers and constantly seeking ways to add value to the travel experience," Seah added as another benefit of the new system is to reduce the processing time during airport check in.

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Erica Rae Chong

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