Wyndham Hotels and Resorts has launched the Event Rewards programme in greater China to encourage meeting planners to stage corporate functions at any of its six properties across the country.
The chain is offering meeting professionals double points for their individual accounts for a minimum spend of US$2,500 to a maximum of US$100,000. The promotion, which will run from December 1, 2010 to February 28, 2011, awards planners 20 points for every US$1 spent on master-billed guestrooms, food and beverage functions and meeting room rentals.
Points do not expire and planners will earn points when an event has been booked, which is possible immediately upon joining the programme. After the promotional period, event planners will earn points at the normal rate of 10 points for every US$1 spent.
Kitty Huang, vice president of Wyndham global sales Asia-Pacific, said that the initiative aims to increase corporate events and meet the current growing demand. She observed: “We do see lots of potential for corporate events, which is reflected in our rapid expansion across China.”
Points can then be redeemed for hotel stays, airline tickets, name-brand merchandise or dining and shopping gift cards. Planners also have the option of being rewarded airline or railway miles with partner carriers, instead of Wyndham Event Reward points.
Currently, the group has six properties in China: Wyndham Xiamen, Wyndham Grand Plaza Royale West Lake Hangzhou, Wyndham Grand Plaza Royale Oriental Shanghai, Wyndham Bund East Shanghai, Wyndham Grand Plaza Royale Furongguo Changsha and Wyndham Grand Plaza Royale Chengdu. The first property – Wyndham Xiamen – made a debut in 2009.
For more information on Wyndham Rewards and the Event Rewards deal, visit www.wyndhamrewards.com
Alisha Haridasani
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