Iberia revamps mid-haul business class

Iberia has launched its new Business Club product for medium-haul services to cities including Moscow and Tel Aviv. Benefits include a 50-inch seat pitch and PSP consoles preloaded with films and music.

The new offering has been installed on one of Iberia’s A319 aircraft, with four more due to be fitted out over the next few days. It will be available on flights between Spain and Cairo, Tel Aviv, Malabo, Moscow and Lagos.

The new seat is configured 2-2 and features a 50-inch seat pitch, 20-inch seat width, 30-degree recline, adjustable headrest, and extendable footrest.

In-flight entertainment will be in the form of individual Playstation Portable consoles, preloaded with ten “latest-release high definition” films, ten TV channels and ten music channels.

Other enhancements include a new amenity kit, and “a soft pillow and matching double-sided blanket, with a “polar” surface for extra warmth”. The business class meal menu has also been revamped, with dishes by Spanish chef Sergi Arola.

On the ground mid-haul business class passengers enjoy dedicated check-in facilities, fast track security, increased luggage allowance, lounge access and three days’ free car parking at Madrid or Barcelona airport.

The launch follows last year’s revamp of Iberia’s long-haul business class product, with a row of seats being removed from the premium cabin, enabling the remaining seats to be reclined to a fully-flat position (see online news November 2).

For more information visit iberia.com.

Report by Mark Caswell

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  • At last !!!!!!!!!!..It was high time IB had a decent business class product on the medium haul flights operated by A319/320 !!!….especially taht soon IB is merging with BA ,so a better product offering in premium cabin was much needed for pax connecting between BA and IB flights …I personally was so reluctant to use IB on medium haul routes in business class ,but now it sounds more interesting to give it a try and boost the Oneworld status points ….

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