Intercontinental Hotels Group (IHG) has announced it is to rebrand the Pan Pacific Bangkok as a Crowne Plaza, marking the brand’s first foray into the Thai market.
To be renamed the Crowne Plaza Bangkok Lumpini Park, the 241-room property is due to come online in its new guise from January 1 next year, and will be IHG’s fifth hotel in Bangkok.
Jan Smits, managing director of IHG Asia Australasia, said the hotel’s location would provide a platform from which to build the Crowne Plaza brand in Thailand.
The Pan Pacific Bangkok, as it is now, takes up floors 21 to 32 of the Ramaland, a mixed-use development close to the Siam Paragon Mall in Bangkok’s city centre.
Smits said that by next year, IHG would have four brands operating in Thailand – InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express.
“This puts us on a great path to grow our pipeline in Thailand, and we are looking to double our presence in this market over the next few years,” Smits said.
For more information visit ihg.com.
Report by Andrew Gough