The airline aims to tempt regional UK travellers to make their European connections in Brussels, with “adjusted timetables” and a “host of new codeshares” with fellow Lufthansa-owned Brussels Airlines.
Billing Brussels airport as “a convenient alternative to the busy hubs of London Heathrow, Paris and Amsterdam”, Bmi Regional says that the changes mean customer can now fly from Edinburgh, Leeds Bradford or East Midlands, via Brussels to nearly twenty European destinations such as Bilbao, Madrid, Lyon and Hamburg.
Commenting on the changes Bmi Regional’s MD Stewart Adams said that travellers from the carrier’s UK bases would “no longer face a lengthy wait for connections [in Europe], making travel to Europe as seamless as possible”.
The news will be of interest to regional travellers looking to avoid lengthly journeys to London (there are no direct flights from either Leeds Bradford or East Midlands to London Heathrow), and those looking to earn and redeem miles through the Star Alliance network.
Bmi is currently offering an introductory fare of £199, available for travel from Edinburgh, Leeds Bradford or East Midlands to 17 European destinations, bookable until November 8 and for travel between December 1, 2010 and August 31, 2011.
Report by Mark Caswell