Deal with Caprice Holdings allows Jumeirah to open branded restaurants in the Middle East including The Ivy, Le Caprice, Scott’s and Annabel’s.
Jumeirah Group has acquired the rights to roll out well-known hotel brands from Caprice Holdings including The Ivy, Le Caprice, Scott’s and the private members’ club Annabel’s. The Group which operates Jumeirah Restaurants as well as Jumeirah Hotels & Resorts said in a statement that “the partnership with Caprice Holdings will allow Jumeirah Restaurants to develop the restaurant brands throughout the Middle East and North Africa.”
News reports suggest that The Ivy will replace Scarlett’s at Emirates Towers and Le Caprice will replace Vu’s at the same hotel, though the Group said that it “is currently reviewing the best potential locations for these brands in the region.”
Jumeirah Restaurants already has a number of in-house brands such as the noodle house, Bytes, Rice + Spice, The Agency and The Flaming Revolution, with some of these expanding into new territories with the noodle house, Jumeirah’s first opening in Australia in 2009. It is also aiming to develop master license agreements in Abu Dhabi, Australia, Bahrain, Cyprus, Egypt, Kuwait, Oman, Pakistan, Qatar and Saudi Arabia.
Caprice Holdings has been owned and run by Richard Caring since 2005, A spokesperson for Caprice Holdings said that a deal was signed in 2007 for the F&B Company LLC, part of Tatweer, to have the rights to the Caprice Holdings brands in the Middle East.
“The management and assets of the F&B Company have [now] been integrated into Jumeirah Restaurants…” according to the Jumeirah Group.
Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah, Jumeirah The Meydan and Jumeirah Bab Al Shams in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise and Jumeirah Restaurants.
For more information visit jumeirah.com.
Report by Tom Otley
Forthcoming hotels are slated to open in:
- Jumeirah Botany Bay Resort, US Virgin Islands
- Jumeirah Culu Culu Polo Resort, Argentina
- Jumeirah Los Faros de Panama, Panama City
- Jumeirah Hotels in Asia Pacific
- Jumeirah Bangkok, Thailand
- Jumeirah Qing Shui Bay Resort, Sanya, China
- Jumeirah Bali Resort, Indonesia
- Jumeirah Guangzhou, China
- Jumeirah Macau, China
- Jumeirah Private Island Phuket, Thailand
- Jumeirah Hangzhou, China
- Jumeirah Hotels in Europe
- Jumeirah Frankfurt, Germany
- Jumeirah Glasgow, Scotland
- Jumeirah No1 Blackfriars, London
- Jumeirah Port Soller, Mallorca
- Jumeirah Hotels in the Middle East & North Africa
- Jumeirah Al Ain, UAE
- Jumeirah Al Fattan Palm Resort, Dubai, UAE
- Jumeirah Al Salam Resort, Bahrain
- Jumeirah Al Salam Yiti Resort, Oman
- Jumeirah Business Bay, Dubai, UAE
- Jumeirah Dubai Towers Doha, Qatar
- Jumeirah Etihad Towers, Abu Dhabi, UAE
- Jumeirah Gamsha Bay Resort, Egypt
- Jumeirah Khor Dubai Hotel & Residences, Dubai, UAE
- Jumeirah Messilah Beach Hotel & Spa, Kuwait
- Jumeirah Saraya Aqaba Resort, Jordan
- Jumeirah Maldives Resort, Maldives
- Jumeirah Meradhoo, Maldives
- Jumeirah Marrakech Golf & Polo Resort, Morocco