W London launches recruitment talent search

7 Sep 2010 by BusinessTraveller

Starwood’s forthcoming W London is to hold X Factor style auditions for key roles within the hotel, including the position of head concierge or “Insider”.

The debut of the group’s trendy W brand is set for February 2011, and ahead of this Starwood has launched a website inviting interested individuals to audition to be the “faces and talent of the hotel”.

In true W Hotels style the roles have names like Style and Wash (Housekeeping and Laundry), and one of the key positions is that of The Insider (aka the concierge), a role requiring “that special someone who knows London inside out – from the latest places to see and be seen, to those special need-to-know happenings”.

Individuals can submit entries for the roles at before September 24, when finalists will be contacted and set a number of tasks by the “W Ultimate Insider Team”, made up of J Alexander, star of America’s Next Top Model, David Waddington, co-owner of London’s Bistrotheque, Libby Sellers, founder of “pop up phenomenon Gallery”, and Kevin Rockey, general manager of W London. The finalists will then be interviewed in person on September 29.

For more information visit, and for a look at the five-star hotels due to open in London over the next few months, click here.

Report by Mark Caswell

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