New United Airlines unveils future branding scheme

12 Aug 2010

United Airlines and Continental Airlines have unveiled a refined version of their visual branding scheme for the new global United Airlines.

The airline is a product of the proposed merger between the two carriers announced earlier this year (see news).

United Airlines Logo

The new logo will consist of the combined company’s brand name in capital letters – UNITED – alongside the global mark that has represented Continental Airlines since 1991.

United Airline’s livery will adopt Continental Airline’s design and colour scheme, including the blue-gold-white image on the tail and the capitalised word UNITED on the fuselage.

United 777

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Alisha Haridasani

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