Members of IHG’s Priority Club loyalty scheme can now earn points simply by “checking in” to the group’s properties using location-based-services (LBS) such as Foursquare and Gowalla.
LBS applications enable smartphone users to virtually “check in” to locations across the globe ranging from airports to coffee shops and hotels using GPS technology, allowing them to leave advice, pick up “badges” and benefits such as discounts at restaurants, etc.
But this new partnership with Topguest and Intercontninental Hotels Group will be of interest to many business travellers, as it incentivises the user to check in at any of IHG’s 4,400 properties worldwide, in return for 50 Priority Club points.
Users must first register with Topguest, and link their Priority Club account with the scheme. They will then receive 50 points each time they check-in at an IHG hote using a LBS app, although note that only one “geo check-in” per day will be eligible for the points. Points will be credited to the member’s account within six weeks of checking in.
As an added incentive members can earn a bonus of 500 points by inviting five friends to join the Topguest programme. Topguest says it will be adding more partners to the scheme every week.
For more information visit topguest.com. Business Traveller has recently created its own Foursquare page which can be viewed here. It’s early days and we welcome readers’ comments on how the technology might be used going forward.