Best Western offers to match status of rival loyalty schemes

21 Jul 2010 by BusinessTraveller

Independent hotel group Best Western says it will match guests’ loyalty status of any hotel group.

In a press release Best Western says that “from today… whether you are a gold, platinum or diamond member, a VIP, personal or elite tier member just simply tell Best Western and then get the same status when you stay there too”.

There are currently over 270 independently-owned Best Western properties in the UK, with loyalty members earning points through hotel stays, restaurant spend and shopping at

Best Western has three loyalty tiers – Gold, Platinum and Diamond, and the group says that while “the exact rewards may not be the same as other hotel brands, the level will be matched”.

Under the Best Western scheme Platinum members earn enough points to receive a free night after ten stays, while a Diamond member will earn sufficient points after eight stays. Other tier benefits include free upgrades, discounts in hotel restaurants, and free newspapers / bottles of wine.

For more information visit

Report by Mark Caswell

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