Citadines Melbourne on Bourke lands prime CBD spot

2 Jul 2010

The Ascott Limited continues rolling out its Citadines brand in Asia-Pacific, launching in Australia with Citadines Melbourne on Bourke.

Located in the heart of the Central Business District, it is well served by public transport, and within walking distance of restaurants, cafés, cinemas, high-end shopping as well as parks and gardens. The property is also at the midpoint of Melbourne’s renowned theatre district and close to major office towers. “The Victorian Government continues to attract business and leisure travellers with its strong sports, arts and event strategies,” said Alfred Ong, The Ascott Limited’s managing director for Southeast Asia and Australia.”This will create significant demand for our serviced residences.”

Inspired by the city’s distinctive interlacing of cafés, boutiques and galleries, the Citadines’ lobby blends with its surroundings and even acts as a walkway between shopping precincts. The 380-unit property also showcases the works of local artists, which provide a contemporary edge to the place.

Ong said: “Citadines offers savvy travellers flexible services to suit their lifestyles. It will complement the group’s existing Somerset properties, enabling it to better cater to travellers’ different lifestyle needs”. Citadines Melbourne on Bourke offers choices of studio, one- and two-bedroom executive and deluxe apartments. All boast floor-to-ceiling windows, with the units on the higher floors offering panoramic views of the city. Each unit comes with separate living and dining areas, kitchenette, modern fittings, a state-of-the-art home entertainment system and wireless broadband internet access.

In addition, travellers can choose to enjoy a range of facilities, including a swimming pool, sauna, gymnasium, launderette and services such as dry cleaning and babysitting.

Until September 30, 2010, promotional nightly rates from AUD150 (US$127) are available.

With Citadines Melbourne, The Ascott Limited increases to 884 apartment units in eight properties across four cities. One of the world’s largest serviced apartments operator, it operates three brands – Ascott, Somerset and Citadines.

The Ascott Limited brought Citadines, which is well known in Europe, to Asia in 2006, opening Citadines Shanghai Jinqiao. Today, there are over 10 Citadines serviced residences in the region, including Bangkok, Hongkong, Kyoto, Singapore, Suzhou, Tokyo and Xian.

The company is keen to set up more Citadines in Adelaide, Brisbane and Perth

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Gigi Onag

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