KLM trials a la carte dining in economy

26 May 2010 by BusinessTraveller

KLM’s economy passengers on selected intercontinental flights can opt for paid-for a la carte meals instead of the usual free meal service, with choices including Italian and Japanese dishes.

The pilot project is running till the end of August on routes from Amsterdam to Bangkok and Taipei, Dubai, Cape Town, Singapore and Denpasar. Customers can choose from dishes including “a healthy Japanese meal; an Indonesian rice table; a Bella Italia meal, Italian dishes, and a Sustainable dining meal of sustainable, organic chicken, vegetables and cheese”.

Dishes cost €15 each, and can be ordered and paid for online when checking in between 30 and 24 hours prior to departure.

Those not wishing to opt for an a la carte meal will continue to receive the usual free meal service. Said Erik Varwijk, Executive Vice President of KLM Commercial:

“The wishes and choices of our customers are key. We will be testing them during the pilot project. Our aim is to align our products even more closely to what different customers want.”

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Report by Mark Caswell

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