Premiere Classe debuts in UK

17 May 2010 by BusinessTraveller

French budget hotel brand Premiere Classe has opened its first property in the UK, with the rebranding of a 47-room property in Coventry.

The hotel, located in the northeast of the city close to junction 2 of the M6, was formerly a Campanile hotel, and features in-room facilities including ensuite bathrooms, free wifi, flatscreen TVs, and Hypnos beds.

Both the Premiere Classe and Campanile brands are owned by Louvre Hotels, a French company which operates over 800 properties in nine European countries. There are currently 226 Premiere Classe hotels in France, along with properties in Belgium, Poland and the Netherlands.

Rooms at the Premiere Classe Coventry start from £32 per night, with breakfast from £4.95.

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