IHG is offering users 1,000 Priority Club Rewards bonus points for all bookings and stays for the rest of April through June 15, 2010 made using the new iPhone app.
This latest tool contains features Priority Club Rewards members expect when booking and managing reservations. The initial version contains Find and Book Hotel; GPS functionality of the iPhone to find nearby IHG hotels as well as the ability to view photos and amenities for each hotel, get custom directions using the iPhone’s GPS, Click-to-call front desk for each hotel and use Priority Club Rewards account information to facilitate bookings.
Michael Menis, vice president, global interactive marketing, IHG, observed: “It's important to have a holistic view of a customer's needs when creating a mobile strategy and supporting applications.
“Customers want access to information whenever and wherever they want and mobile provides that capability. With this in mind we developed our iPhone app to complement our mobile strategy which includes our optimized mobile websites. These websites allow customers to reach us through various mobile devices giving them greater accessibility.”
IHG's Priority Club Rewards iPhone app is now available in English at the iPhone app store. BlackBerry® and AndroidTM app will follow in the coming months.
For more information www.ichotelsgroup.com
Margie T Logarta
