IHG’s Crowne Plaza brand is launching the SleepAdvantage programme at its hotels across Europe, Middle East and Africa (EMEA), with features including quiet zones and in-room aromatherapy kits.
The group has worked with the founder of the British Sleep Society, Dr Chris Idzikowski, to come up with a range of initiatives to aid guests’ rest and recuperation, which will be rolled out across Crowne Plaza’s 92 EMEA properties by the end of 2010.
These include “luxurious bedding”, with 200 thread count, 100 per cent cotton sheets, cluster fill pillows, microfibre duvets and a matress topper. There will also be aromatherapy kits in rooms created by ThisWorks, and business travellers will be able to book rooms in “Quite Zones”, which will be located away from lifts and ice machines, and where there will be a ban on noise between 9pm and 10am.
Finally Crowne Plaza says it will guarantee wake up calls will be received within five minutes of the requested time, or guests will not have to pay for their stay.
The brand has also created a series of podcasts offering advice from Dr Chris Idzikowski on how to get a good night’s sleep, including how diet and exercise affect sleep, and surviving a bad night’s slumber.
For more information visit ihg.com.
Report by Mark Caswell
