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Kempinski enters Thailand

18 Mar 2010

Kempinski makes its first appearance in Thailand with the Siam Kempinski Hotel Bangkok launching in June 2010.

Located behind the popular Siam Paragon shopping centre – one of Asia’s largest malls – the 303-room property boasts a prime address that’s also near the Siam station of the Bangkok Skytrain. Its initial rate, which starts from ThB7,900 (US$231) a night, will bring it in direct competition with luxury players such as The Peninsula and Four Seasons. “We hope to lead the pack eventually,” said Jee Hong Tan, director of sales and marketing.

As a 113-year-old European hospitality icon settling in Thailand, Siam Kempinski will be promoting a guest experience that’s “the best of East and West,” according to general manager Thomas Klippstein. He added: “We want to create an affluent sanctuary in the heart of the city.” Built on the site of the old Siam InterContinental, the hotel has retained the previous tenant’s gardens and old trees.

In fact, all guestrooms (with balconies) overlook the greenery, with 22 of them enjoying private access to the pools in the garden.

Dining options will showcase the hotel’s twin heritage, with the Brasserie Europe for European cuisine and Sra Bua for Thai specialties. The 1897 bar is named after the year the chain first started business in Berlin.

Being in the busy Siam area allows the hotel to cater to both corporate and leisure travellers, said sales and marketing director Tan. An executive lounge and 900sqm ballroom answer the needs of business travellers and event planners. Future promotions will include value adds such as free dinners and spa discounts.

Kempinski owns and operates 62 hotels worldwide, including eight in Asia and 10 in China.

For more details about the chain, visit www.kempinski.com

Margie T Logarta

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