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Leading Hotels of the World's highest tier loyalty club members assured of rooms

14 Mar 2010

The Leading Hotels of the World (LHW) is guaranteeing Unlimited level members of its Leaders Club loyalty programme rooms anytime at the luxury GHM group’s properties.

The just inked agreement allows members to secure a room during peak, sold-out periods, plus they will receive a bottle of champagne upon arrival.

GHM’s portfolio consists of The Setai Miami, The Nam Hai in Hoi An, The Datai Langkawi, The Strand Yangon, The Legian Bali, The Chedi Club at Tanah Gajah, Ubud, Bali, The Chedi Chiang Mai and The Chedi Muscat. Twelve more in detinations such as Kuala Lumpur, Seoul, Cairo and Jordan are poised to come online in the next few years.

LHW’s Leaders Club underwent a redesign in 2005, after research showed that customers did not desire a point-based loyalty programme, which many said was inappropriate for a luxury brand such as LHW. Recognition, exclusivity and privilege were what they valued most, they said.

At its fee-based Access and Unlimited levels, guests are assured of guaranteed upgrades at the time of booking as well as services of the Leaders Club Concierge which will assist with special requests, reservations, tickets to elite events and access to hard-to-get-into restaurants, attractions and the like.

For more details, visit www.lhw.com

?Margie T Logarta

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