Intercontinental Hotels Group is offering Hilton HHonors members a total of 400 million Priority Club points, to compensate them for “recent increases in Hilton HHonors’ hotel rewards rates”.
IHG is to give away two million Priority Club points to the HHonors member that supplies them with the highest verified HHonors points balance, along with 20,000 additional runner-up prizes of up to 20,000 points.
The group has cheekily named the competition “Luckiest Loser”, referring to the recent changes to Hilton’s HHonors reward rates which IHG says “effectively devalued their members’ points by about 20 percent”.
The overall winner will pocket two million Priority Club points, which IHG says is enough to redeem around 80 free hotel nights, while 20,000 entrants with the next highest HHonors points balances will win 20 per cent of their balance (up to 20,000 points).
To enter participants must be current members of the Priority Club and HHonors schemes, and supply their HHonors points balance at priorityclub/luckiestloser by February 28. Every entrant will also get 1,000 Priroty Club points just for participating.
We also published a recent interview with Jeff Diskin, senior vice president of global customer marketing at Hilton, discussing the changes to the programme (see online new December 16, 2009).
Report by Mark Caswell