Rivals work together on new multi-destination Asian website

A new portal, www.southeastasia.org, is the latest information tool from the 10-member Association of Southeast Asian Nations (Asean) that is eager to promote the idea of multi-destination holidays.

Launched at the ongoing Asean Tourism Forum in Brunei, it features an interactive map to facilitate planning and budgeting multi-destination itineraries and activities. It also comes with a sophisticated search engine for flights and hotels.

Content revolves along four themes: beach, nature and wildlife; cruise, tour and rail; culture and heritage; and even an education and volunteering component. Countries where these offerings are available are highlighted.

This approach, Asean tourism officials hope, will spark demand for niche-focused products and experiences.

Asean is made up of the nations of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

Gigi Onag


 


Share with your friends










Submit

Post a comment

ten + sixteen =