Shangri-La Hotels and Resorts has launched a mobile version of its website to allow guests to book rooms in 65 hotels worldwide under its Shangri-La and Traders brands using their internet-connected mobile devices.
A key feature of the new mobile website is its multilingual capability. The site, www.shangri-la.com, is available in English, Chinese and Japanese. It can be accessed by popular mobile brands, including the iPhone, BlackBerry, Android and Nokia Nseries smartphones.
"We recognise the inherent usability issues with today's smartphones and have addressed them with the latest mobile web technology to offer one of the most user-friendly mobile web browsing experiences in the travel industry," said Michael Leong, director of corporate e-business, Shangri-La Hotels and Resorts.
Shangri-La's mobile website allows guests to reserve, modify or cancel a booking with real-time availability. In addition, members of Shangri-La's guest recognition programme, Golden Circle, can use their profiles for quicker reservations.
Mobile-friendly features include a simple navigation system for easier and faster hotel searches and bookings, a clean and clutter-free design, an enhanced photography presentation and interactive maps.
Users of the mobile website can click on to picture thumbnails to view hotel photographs in full-screen mode while the interactive Google maps allow them to zoom in to street level details to help find their way to a Shangri-La or Traders hotel.
Hong Kong-based Shangri-La Hotels and Resorts has a rooms inventory of over 28,000 in 65 Shangri-La and Traders hotels worldwide. Currently, the group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Qatar, Seychelles, United Kingdom and the United States.
For more details about the group, visit www.shangri-la.com