Berjaya Hotels & Resorts has embarked on a rebranding programme involving changes in its logo and website. It has also announced expansion across Asia-Pacific as well as refurbishment in existing properties.
According to Peggy Tan, Berjaya’s group director of sales and marketing, they were renewing efforts to “provide more comfortable and better quality services for our guests”.
In Malaysia, the chain is well known through its six properties in Kuala Lumpur, Penang, Langkawi, Redang, Tioman and Berjaya Hills, while overseas it has a presence in Singapore, the Seychelles, Sri Lanka and UK. In the next seven years, it hopes to roll out properties in Japan, South Korea, Vietnam, the Maldives and in more places around Malaysia.
Hardware improvements can be seen in the following properties:
Berjaya Times Square Hotel Kuala Lumpur – The lobby was relocated from level 14 to the ground floor and new Corporate Club floors were created with guestrooms that come with Wi-Fi internet access and butler service.
Berjaya Redang Resort – Forty four Garden Suites have been unveiled, each housed in a double-storey Malaysian-style wooden chalet beside the ocean. All restaurants have also been upgraded.
Berjaya Penang Hotel – All corporate floors rooms, the coffee house, lounge and function rooms are now equipped with Wi-Fi internet access.
Colmar Tropicale, Berjaya Hills – The refurbished Superior Rooms and One-Bedroom Suites enjoy added benefits such as tea and coffee maker and a free bottle of water.
Berjaya Langkawi Resort – The only Malaysian property still to undergo the hammer, which will happen next year. An estimated US$8.79 million will be spent re-enhancing the Superior and Deluxe rooms, followed by another US$7.32 million to improve the public areas.
For more details, visit www.berjayahotel.com
Jarrel Tan
