Hampton by Hilton set for UK expansion

2 Dec 2009 by Anonymous

Hilton Worldwide has announced the conversion of three properties in Birmingham, Shrewsbury and Braintree to the Hampton by Hilton offering, taking the economy brand’s UK portfolio to five hotels.

The properties are owned by Osborn Securities, and are currently operating under the Blueberry Hotels brand, having previously been within the no-longer-trading Purple Hotels portfolio.

Somewhat confusingly reception staff at the Braintree property are now referring to the property as “Blueberry by Hilton Braintree”, but all three hotels will  be rebranded early next year as the Hampton by Hilton Birmingham Star City, Hampton by Hilton Shrewsbury and Hampton by Hilton Braintree,

They will join the brand’s existing hotels at Liverpool John Lennon Airport and Corby / Kettering, with further properties also planned in Leeds and Derby, as well as a second hotel in Liverpool.

For more information on Hampton by Hilton visit, and for information on the three specific hotels visit

Report by Mark Caswell

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