United to revamp uniforms and domestic first class seats

7 Nov 2009 by Mark Caswell

United Airlines has employed award-winning US designer Cynthia Rowley to create new uniforms for its staff, and will also soon unveil new leather seats in all domestic first class cabins.

United says that “fashionable, functional uniforms” will be designed for its flight attendants, pilots, customer service representatives and maintenance employees, and will be launched in mid 2011.

The airline said it had chosen Rowley for “her keen sense of style and for her commitment to involving our employees’ important input throughout the design process”.

A native of the Chicago area (where the United headquarters is based), Rowley has 50 stores in cities including New York, Chicago, Boston and Tokyo, and will attend “open forum meetings” with United employees around the world over the next month as part of the uniform commission.

United says that the new uniforms are part of the ongoing investment being carried out to improve aircraft interiors, on-time reliability performance and customer satisfaction. The carrier has introduced a fully-flat bed seat in long-haul business class, and according to the latest figures on its website, 44 of the 91 aircraft due to feature the seat have now been refitted. United says it will also soon revamp all of its domestic first class cabins with new leather seats, although there are no specific details on the rollout.

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Report by Mark Caswell

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