Hotel giant Accor is to open a 550-room purpose-built Ibis property in Hongkong in 2012.
The new property will become the largest Ibis outside of Europe and is aimed at cost-conscious travellers who prefer to stay on Hongkong island.
Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia Pacific, said: “While providing a much needed affordable alternative to accommodation in central Hong Kong, this hotel will provide the Ibis brand extensive profile, which will feed into the regional and global Ibis hotel network.”
Hongkong Tourism Board officials have often stressed the need for more mid-market properties in a city known for its high room rates, especially on Hongkong island where many of the five-star hotels are located.
Issenberg said that the opening of the group’s second second Ibis property heralded “a new era of international-quality, economy accommodation in downtown Hongkong – a key market for the brand in the Asia-Pacific”.
The Ibis Hongkong Sheung Wan will have a 24-hour dining venue and a bar, other facilities have yet to be announced.
The hotel is at the junction of Bonham Strand West and Des Voeux Road West in Sheung Wan district of Hongkong, which lies just west of the Central business district on Hongkong island. The location is close to both the Sheung Wan MTR rail station and the Hongkong-Macau Ferry terminal.
Issenberg said that Accor would look at bringing in its upscale brands such as Sofitel and Pullman into Hongkong but at the moment these were “hopes not plans”.