Ritz-Carlton sets December debut for The Reserve

23 Sep 2009
The Ritz-Carlton Reserve, a new brand extension of The Ritz-Carlton, opens on December 1 in Krabi, Thailand, proudly represent the epitome of  “luxury”, a word banned from many travellers’ vocabulary during these months of recession.

Design wise, the villa product is not meant to compete with Ritz-Carlton’s popular full-scale resort network, but nevertheless, will provide “the same service and recognition its bigger counterparts give,” said Simon Manning, the chain’s regional vice-president sales and marketing Asia-Pacific.

Space in the villas, starting from 100sqm, and the latest in-room technology for work and play are given features. “This is what (our) customers want, and there will be no compromise here,” Manning stressed.

Internationally recognised Thai architect and author Lek Bunnag, who spearheaded the project, promoted a synergy of luxury and local traditions to complement The Reserve's secluded location along Phulay Bay. The architectural details – reflecting the ancient Lanna culture – landscape, interiors and accessories (oversized beds, pillow, chairs, baths and doorways) all fuse to create a sense of comfort and welcome to put the most harried executive at ease.

With an emphasis on bespoke experiences, as seen to by a team of butlers, who can arrange a intimate picnics, meditations at neighbourhood temples, elephant safaris and the like, guests will be made to feel special. Dining options will be no less memorable with the Lae Lay seafood grill, Sri Trang signature Thai restaurant, Plai Fha pool bar and Chom Tawan sunset lounge providing international standard quality even a rustic setting.

This will all mean paying top dollar, of course, "but the people who will come can still afford it," said Manning, who revealed they were full during the holidays with bookings mostly from Japan and Europe.

The opening rate for the entry level Resort Pavilion is US$578.

A second Ritz-Carlton Reserve will open next year, also in Thailand.

For more details, visit

Margie T Logarta
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