News

Aloft expands footprint in Asia

29 Jul 2009

Less than a year after the opening of the first Asia-based Aloft hotel in the Haidan district of Beijing, Starwood chain’s lifestyle brand is raising its presence in the region with properties in China, India and Thailand.

A total of nine Aloft hotels is set to open by 2011 in Foshan, Chennai, Bangalore and Bangkok.

“Aloft is often described as providing a ‘four-star experience at a three-star price point’,” said Yeo Hwee Peng, director of corporate communications at Starwood Asia-Pacific Hotels & Resorts. “We are bringing the boutique hotel experience to a wider group of travellers because of this – rooms average at just US$125 per night. We provide our guests with jet-setting style at a steal.”

Inspired by the DNA of W Hotels, Aloft offers a hip setting with tech-savvy touches such as a loft-inspired design, stylish urban attitude and intuitive technologies.

“Our focus is on creating atmosphere, with innovative, loft-inspired room design, energetic public spaces and sensory elements like lighting, sound and smell,” Yeo added.

Geared towards tech-savvy travellers, Aloft hotels feature a number of high-tech gadgets: a signature self-serve “aloha” kiosk, a touch-screen system in the lobby as well as complimentary high-speed wired and wireless internet access.

Prospective visitors can check out the hotel on its recently expanded website, which now includes an insider’s virtual tour, destination maps and city guides as well as Aloft radio, games and trivia channels.

Upcoming Aloft hotels in Asia are as follows:

China

Aloft Nanhai, Foshan (January 2011)

India

Aloft Chennai, OMR-Sholinganallur (January 2010)

Aloft Ahmedabad, SG Road (April 2010)

Aloft Bangalore, Whitefield (April 2010)

Aloft Coimbatore Singanllur (December 2010)

Aloft Chandigarh Zirakpur (January 2011)

Thailand

Aloft Silom (December 2010)

Aloft Bangkok – Sukhumvit 11 (December 2010)

Aloft Bangkok – Sukhumvit 26 (January 2011)

For more information, visit www.alofthotels.com/explore

Sandy Goh

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